Virginia Beach portrait and lifestyle photographer specializing in comfortable portraits and candids

Alisandra Photography Blog


Finding Value


January 15, 2013

  1. Megan Chase says:

    Wow! What a beautiful post! It’s hard not to compare each other in this industry to value your own worth. It’s a difficult topic and personal question. You said this perfectly…. price = business and value = serving others! Congrats on two years of amazing success!

  2. Valuing photography is SO hard to do!!! I still struggle with it, but you are so right about examining your business and not yourself! 🙂 I hope you are doing well <3 xoxo

  3. Love this! And I love that you talk about the fact that within a business there may be times that you lower and raise prices, all within the same year! You have to strip away the pride of being a “$xxxxx” photographer and pay your bills! And although I definitely agree that you have to place value on yourself and that only you can determine that value, you also have to be realistic and flexible that if where you have priced yourself isn’t getting you booked? Then make adjustments until you’re booking again and shift from there. I think we just get caught up in the idea of having to be at a certain monetary point to be considered successful or “professional”, but that point is different for everyone and I guarantee changes quite often! Great post!

  4. Rebekah Hoyt says:

    I totally agree with Ashley – there is so much pressure we put on ourselves that if we suddenly hit the certain price point that we’ve “made it” or proven ourselves. The reality is that we all have different business expenses, cost of living, target market, etc. etc. and price will ALWAYS vary across the board. I used to get so frustrated that anyone would be cheap with their wedding photography, but I’m thankful that there will always be a generation of NEW and GROWING photographers who are eager for experience because some people straight-up can’t afford a $4,000 wedding photographer, and that is OK.

    This was such an insightful post! Thank you for sharing it and opening this discussion!

  5. Amy Cherry says:

    I completely agree. One point I would add has another thing to do with evaluating your business. “Know that if people aren’t booking, lower the price and raise the number of weddings.” I personally only want to shoot 10-15 weddings a year, which factors into price. Some people love shooting 30-50 weddings a year and can increase income that way…I guess it’s all about priorities! I fight a lot with wanting to reduce pricing, but shooting low volume is a priority for me personally, so it’s something I have to factor in. Great post, so glad you wrote it!

  6. Amy Cherry says:

    Also–I would love your input, how do you know when it’s time to evaluate your pricing? Is 6 months a good time frame, longer, shorter? I’m sure it’s different for everyone, but I’d love to hear your input. I feel like I want to jump the gun in making changes when things aren’t working when others’ are saying I haven’t given it enough time to test…just another thing to ponder/question I suppose!

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