Virginia Beach portrait and lifestyle photographer specializing in comfortable portraits and candids
In the coming weeks, I’m going to be unveiling my new brand. I honestly thought it was going to be a lot longer and painful process than it has been. I think I based this on a few things – things I’ll get to later – but it has actually been mostly fun! I think that is due to the fact that I landed an amazing designer.
This entire process started almost 3 years ago. When I was in photography school, one of our assignments was to design a website – a digital portfolio to which we could direct our clients. So, in a week, we didn’t have much time to develop a personalized website, much less, hire a designer. So, I settled for a really simple template website. A place to show my work. I could even choose the colors of the fonts! [Sarcasm intended.]
So, since then, I’ve been doing my research. The cost of having a real, live brand. The type of designers out there. Website formats and programs and design. I knew it wasn’t the right time at first – I hadn’t shot too many weddings and really didn’t have a developed style or real idea of the types of weddings I wanted to be shooting…
In there somewhere, I hired a designer, Ashlee Proffitt Designs, to design a logo and a few print products for me! Turns out, I loved my logo and my little icon especially. I built a few more products around her design and went from there! It has really been great, but I got to a point where I hated my website. I hated sending people to a template with a contact form that didn’t work. It didn’t represent my service at all, and so this past year, I decided now was the time.
I had a list of designers. Two, actually. I never actually heard back from one of them. The other, although she advertises she is available, is not – too busy with no waiting list. So, I went to friends for recommendations. And there was one that came so highly recommended, I would be stupid not to email her.
So, I emailed Three Fifteen Design. And she was prompt. And she was organized. And I was loving the work she did for other photographers. So after praying about it, letting go of the other designers, and talking it over with my husband, I signed a contract with Ravyn! From the time I started looking to the time I committed to a designer, I learned a few things. These things probably won’t apply to everyone, but if you’re in the market, hopefully they’ll help you!
Practicality // You have to identify if this is the right time. I know that this is the boring side of things, and not everyone considers it. But this is a huge commitment. Not just financially, but the goal is to have this brand for a while, right? Do you have a handle on what you’d like to shoot, the style of clients you’re looking for? Have you spent some time identifying your style?
Inspiration // This starts before the designer comes, but they’ll probably ask you to do the same – start some type of inspiration board or collection of design items you like. Whether it be clothes, architecture, or web design, start compiling a few images that represent you. And, include some of your own work – work that shows who you are!
Make Contact // Email a few designers and see how [in my case, “if”] they respond to you. A lot of your contact with them will be over email, and so someone who is easy to get in touch with was important to me. Also, designers do things differently – find the services that really apply to what you want!
Go with Your Gut // But really. You have to love their work, trust and like them, and you have to “feel” good about it. The end.
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Get a glance into my life with #MyHusbandChad, our travel adventures by the sea, and the love stories I get to photograph on Instagram.
Thank you so much for these kind words! I’ve LOVED working with you!!
Really excited to see what you and Ravyn come up with! Rebranding was such an exciting experience! 🙂
I had the same exact thing happen to me when I tried to contact a couple of graphic designers! So when I came across Ravyn, I was so excited to find someone who was perfect and emailed me right away! Can’t wait to begin the process in April!