On July 7, 2010, Alisandra Photography became a business. Officially. I’d photographed weddings for years before that as a second shooter and about 5 or so on my own, but this was a special event because it meant that I had become a #girlboss. An entrepreneur. I found something I loved, and I was going […]

When I first started in this business, I needed an attitude adjustment. My insecurities and knowledge of other industries set me up to be closed off when it came to talking with other photographers about my business. I felt the need to push myself to be creative, book all of my weddings on my own, […]

There are a ton of smart money people out there. A ton. Some whose opinions I find hard to respect – like that lady on tv who had a whole show based on financial advice who then told a girl that a horse was a good investment.  Having been in that industry for over half […]