The
Alisandra Photography Blog

As the new year gets closer, so does the release of my new website. And so continues my Rebrand series. I wanted to talk about the process of gathering inspiration, and putting together an inspiration board.

My first thought was, “Duh, Pinterest!” But Ravyn, my designer said that she would create a board based on not only the Pinterest board I of pins I collected, but of things she found as well as other items unpinned. Why was this part of the rebrand so important? Because we needed to be on the same page. Each step of the process would come back to this board. So the process began. I had already had a board going on pinterest – now I wanted to tweak it and add to it. I made sure that each piece was well labeled and explained – what exactly did I love about it? What DIDN’T I like? A lot of my comments are, “LOVE!” or “OMG!” And so being specific told Ravyn what I meant my that. Here is a snippet of my Pinterest board for rebranding.

Making this was not SUPER easy. Finding inspiration was an interesting process. You have to know where to find it! I went to fashion and interior blogs like Em for Marvelous and frolic! and favorite retail stores like West Elm and J.Crew. In the end, I realized I loved watercolor, a simple and graphic design, and cool colors. I wanted my site to be sophisticated but relaxed, blue but not masculine. I wanted it to be longer rather than taller, taking up the majority of the online real estate. Rayvyn picked up on a few other things and she included them in her official board. She also took some photos from my blog to create my the inspiration board. In the end, this is what she sent me.

I would have never put that pink painting on my board, but it really complements all of the blue I loved. Her choosing the two images from my blog was cool because I saw how the photos could transcend my original brand. My photos can exist in another online home and not look dated – that fact was exciting. Bringing in the watercolor was key because of how much I love the beach. And I loved the neutral grey and how that went so well with the blue.

The process to get the board was fun once I got the hang of finding good sources of inspiration that weren’t all wedding related. What do you think? Can you just imagine what the website is going to look like?? I’M SO EXCITED!